The commentary line-up will include regular voices Rob Hatch and Carlton Kirby, who will also joined by cycling legend Sean Kelly at all three major races. You’ve got a Bastion road bike, a Speedvagen gravel bike, are there any other bikes you’ve got your eye on at the moment? with your message based on historical I think back to my days as a bike rider, and I remember the idea that ‘adversity creates resilience’ - when you’re presented with tough times, you knuckle down and you’re stronger when you get out the other side. The stand out rider would have to be Primoz Roglic. But now I’m back in Australia and travel is going to be quite difficult for some time, I’m wondering when I’m going to be back. appropriate place to be read, seen,or There were a couple of guys who were going really well in the group, who really carried the group through certain points of the ride, and we got to the end of it and were all high fives and cheers and beers, and then next thing two guys are collapsing and getting taken away in an ambulance. Inform are a local racing team here in Melbourne, they’re a team that really support riders to develop their careers. Curve are a Melbourne brand and I’ve got a Bastion road bike which is also a Melbourne based brand, and my Speedvagen gravel bike from Portland is a bit exotic, so I’m looking at the Curve and thinking I’d love to add one of those to the collection. I think if we were a very one dimensional business we really would’ve suffered. We’ve come to expect Quickstep to dominate, but we’ve never seen Jumbo Visma do that before. Simon Gerrans still remembers stage 5 of the 2004 Santos Tour Down Under, which finished with the familiar slugfest on Old Willunga Hill. But also most of my time has been spent getting set up here, I’ve got a young and growing family so it takes some work to get settled in. 61k Followers, 392 Following, 806 Posts - See Instagram photos and videos from Simon Gerrans (@simongerrans) strategies through world-class expertise to drive real business outcomes. Given he's raced against most of the field in the Tour, he knows a lot about how things work in the here-and-now. And I know that with the current global environment everyone’s in this scenario, but it feels a little more heightened being on the other side of the world. What have been some of the biggest challenges of TSC this past year, and biggest opportunities? It was a great experience to be a part of and to do the ride with so many people who were so passionate about the race that it represented, and get through a 10+ hour bike ride and the longest one I’ve ever done on probably the least amount of form I’ve ever been on. Has your love for cycling and bike racing changed since retiring? My on the bike highlight was participating in the 125th anniversary ride of the Melbourne to Warrnambool Cycling Classic. One of the most popular roads in Melbourne would be Beach Road, and there seems to be quite literally tens of thousands of cyclists going down there every weekend. Also, on top of that, the level of kit people are wearing and the level of bikes people are riding… everyone looks like a pro. And on top of that to see him come back from a crushing defeat at the Tour, where people thought we’d see him crumble and never be back at that same level, to then win Liege and win La Vuelta, it really was an incredible year from him. I’ve finally got the opportunity to use my 30th birthday present to myself which was an old Porsche. Getting out on your bike and exercising is a very social sport, it’s a great platform to go out and speak with your mates, meet new people, and come away feeling better for it. Renaissance marketing man. gone to your web page or clicked on your Simon Gerrans to end 13-year professional racing career after 2018 season. Catching up and looking ahead with our very own, The Service Course CEO, Mr Simon Gerrans. Australian Simon Gerrans wins a sprint finish to clinch stage three of the Tour de France in Corsica. TSC: Simon, first let’s look back - how would you sum up your 2020 in three words? I think I have to say that after living abroad and being on the road for 21 years, it was moving back to Australia. a squirrel... Our mission is to inspire businesses to So they expect you to be of that level, but I was literally finding my feet for the first few days. boundary around buildings, neighbor- driven by advancements in technology, demand for transparency So I think from that perspective we’re in a great place at the moment. He’s so complete as a rider. The level of attention to detail has grown so much, which is a really exciting prospect, to think the sport is going in that direction here in Melbourne. The mental health space has never received so much attention, and so many people use cycling as a means to help their mental health. Ineos have really raised the bar over the past few years, and now other teams are really stepping up and pushing them. I’m still getting messages now asking when we’re commentating again. skating, cycling, charity, photography, music, performance, entertainment, travel, products, life! And if they attach themselves to the business, they can make that influence, which is interesting for them. He was super consistent throughout the entire year. I was literally in the commentary booth speechless… and if there’s one place you don’t want to be speechless it’s there. What do you think this means for cycling from a personal and business perspective? I loved training, I loved preparing, and I loved the details of all that. Blokes, in general, are pretty bad communicators, but I think cycling is a great way to go out there and just talk with your mates about what’s going on in your lives, being a sounding board for your friends, and spending time one on one in a non-confrontational environment. One thing that really excites me about the business is the scalability and how many people are interested in being a part of it. So for me that was the clear standout ride. It’s been challenging. You recently moved back to Melbourne, in your home country, Australia. It’s also so much a part of our heritage at The Service Course… we come from a racing background. But yeah I’ve got a couple of beautiful bikes currently, but as far as one I’d like to add to my collection would be a Curve mountain bike. historically and in real time to attract them at the right time, with the right advertising and in It’s so good to do it in an industry where I have a fantastic network, a level of credibility with partners and suppliers, I get to work with friends and good people. exponentially. We also spoke with TSC founder, Christian Meier, who raced the Tour in 2014 on two days notice and TSC Chief Operating Officer - and yellow jersey wearer - Simon Gerrans, who is commentating the Tour this year for the ASO. Then by halfway through the first week of the race I got a real kick out of it and the rest of the race was great. The exciting aspect of my role is we have such an exciting business. geographic area worldwide. The competition felt a little bit too much like work, and I didn’t get the same enjoyment that I had done early in my career. If I was to put down one stage it was the penultimate stage, when Pogacar tore the race to pieces. So I had it shipped over to Australia, did some modifications to make it Australian-compliant and now it’s parked in my shed as well, ready to roll. Simon Gerrans will leave Orica-Scott at the end of the 2017 season and join BMC Racing for 2018, taking with him well over a decade of experience.. One thing I’d like for the near future is to organise a regular TSC ride going here in Melbourne. Originally when I decided to move back, the plan was to come back to Europe every couple of months and be really present. Good and bad. Gerrans is a two-time Australian National Road Race Champion, having won the title in 2012, and 2014. Simon Gerrans won but, as for the Tour Down Under, it was consistency rather than flamboyance that won the day, so he was invisible in the peloton for most of the race. ... And at the finish I provided commentary for the crowd watching the last 40 K on the big screen. Riders wise, I’m really keen to see how Wout Van Aert performs this coming year. Also to go from pulling out my suit a couple of times a year - maybe for a wedding or a day at the races - to putting on a suit every day, it was a huge contrast. I’m the Wizard of Oz behind the curtains; a serial entrepreneur and the glue that holds Maas Media together. I also believe cycling is a great equaliser in the community…you can be the CEO of a Fortune 500 business, or you can be an apprentice plumber, and once you get out on the bike riding side by side, you’re equal. ... and Simon Gerrans in the overall lead. The fact we moved into our family home we bought and renovated a number of years ago, and then gave to someone else to live in… it was just great to get to enjoy so many things that I worked so hard for, for so many years. Australian great Simon Gerrans joined announcer Anthony McCrossan as a studio commentator for the Tour’s commercial-free livestream on NBC Sports Gold, and … By the end of my racing career I was craving a new environment so that was exactly what I found at Goldman Sachs. Having a recent UCI Pro Tour veteran is gold for getting the best intel. My role in the business means I haven’t done as much of the good stuff this past year as I would’ve liked. Back in Europe, back meeting people, back in the space and checking in with all the staff we have in our multiple locations. The cycling scene is so much bigger than I ever imagined. So that’s what I’m on board to help Inform Racing set up. And it’s great to involve people from the professional peloton past and present in the business, because I really like the idea of helping people from the professional peloton transition into professional life afterwards. engage and increase brand awareness. It’s a great combination of cycling knowledge and, in terms of talking about racing, Keenan is the most experienced. page level. So it’s a very well organised cycling scene in Melbourne. Criterium International, Volta Catalunya and Gent Wevelgem. To go from being out riding my bike every day, traveling, doing a whole bunch of different things in different places, to getting up at 5am, putting on a suit, catching a train into work to be on the desk at 6:30am to start a 10-12 hour day behind a desk, to catch a train back home again to be there just in time to kiss my kids goodnight to go to bed, it couldn’t be more contrasting on a day to day basis. expertise to drive real business outcomes. It’s the satisfaction the customers get when they’re involved with TSC, when they’ve had a great experience with a new bike they love riding, a new bit of kit they love wearing or a travel experience they’ve been on. They are broadcasting live from France. I hadn’t been back for 2 years, I haven’t lived here for 20 years, so it’s really nice to just get back, settle in and catch up with a bunch of people. How’s it been being back? Simon Gerrans (born 16 May 1980) is an Australian professional road bicycle racer, who currently rides for the Australian UCI ProTour team, Orica-GreenEDGE. Has Melbourne changed much since you were last there? For the last 10 years my dad has been taking it out once a month, driving it around to keep it moving, and he finally gave the keys back to me on Christmas Day and said “I’ve been taking care of this for you for the last 10 years and now it’s parked in your garage and it’s yours to use” which felt great. Once the world opens back up again I think we’re going to see a whole bunch of people going on cycling holidays again and really be able to enjoy that side of the sport which is amazing. All our investors have said ‘when we’re out of racing we want to come get involved in some way’, whether it be running a trip or helping in a location, or opening a TSC in a location they’re based in, or something else, they’re all keen to be involved which is fantastic. It was a seriously steep learning curve, it was a great challenge and I had a great working relationship with Anthony McCrosson. I watched every minute of every stage of the Tour de France, so that for me was the stand out race. You transitioned from racing to finance and now to The Service Course, can you tell us some contrasts and commonalities between them? So I think I fell out of love with it a little bit, but now I love it from a different perspective; watching the racing, understanding what’s going on - not everything you see on the TV - knowing the guys who are racing, and so on. They chose four key stages to trial it at the Giro, including the TTT and final stage. So they’re comfortable investing their hard earned money in the business. What were the things that you learned whilst commentating the TDF? So with our investors involved with the TSC family now, we’re going to support what they’re doing - supporting Esteban with his foundation in every way we can, is just one small example. And there was so much to learn. December - start of the Melbourne to Warrnambool Cycling Classic ride. October - getting out of quarantine in Brisbane. I came home with three kids and a heavily pregnant wife and my kids had never lived in Australia before but they still call it home. We can create an invisible online GPS Serve ads to those most likely to resonate They were competitive across the board and were winning with a number of riders. He currently works as an athlete intern at Goldman Sachs in London. The impact Covid has had is enormous, as a business. So I think from a personal perspective it’s great for mental health for those reasons. It really feels like it’s a growing sport and something I’d like to be a part of. It was a fantastic process to go through, to go so far away from something I knew so well to an industry where I had no idea what I was doing. What I love about my role is the prospect of growing this business. I’m going to be interested to see how long he can maintain this intensity for, because he hasn’t slowed down at all. I think being able to communicate what’s going on in the race to a really broad audience is something I think we did really well, and that’s what people enjoyed about it. I am finding Simon Gerrans's commentary very interesting. We have a great working environment, and to lead a business with those touch points is what I love. Did you have a highlight on the bike for 2020? I had to learn on the job, on my feet, and it was fantastic. From their perspective, they’re familiar with the people we have involved in the business. Aligning ads next to relevant content at the As far as the best team of 2020, by far Jumbo Visma in the way they dominated the calendar. Australian Simon Gerrans won the 169km 10th stage of the Vuelta Espana as Alejandro Valverde retained the race leader's gold jersey he took from Cadel Evans on Monday. The world seems increasingly complex, political, stressful and disrupted. So I want to really help the next generation in the same way. February - riding with Christian and local riders in Girona, THE SERVICE COURSE, CARRER NORD, 10, 17001, GIRONA, +34 972 66 54 06 info@theservicecourse.cc. Purely for the joy I could see it brought my family, how much that meant to my kids and wife and my family and mates back in Australia to see us coming home after being away so long. I think on a personal level, for people in cycling, it’s never been more important. The 37 … skating, cycling, charity, photography, music, performance, entertainment, travel, products, life! 11:54 CST 28km/120km to go The temperatures are hotting up as we head inland, and it's now 32 degrees. Simon Gerrans checks in from hotel quarantine to discuss what the next chapter looks like for him now he has returned to Australia. What excites you about the investor business model? In certain elements it’s super challenging - working remotely is one of those. — OPQS Cycling Team ‏ @opqscyclingteam FIN… But I think a lot of people are going through that challenge; working out how to negotiate this hurdle. My role at Goldmans ended up being in FX, which to be honest I didn’t love… it was too transactional, there wasn’t enough interacting with clients, and I knew it wasn’t a long term play for me. However he finished the road season at a high level and stepped straight into CX. It’s been good, bad, and otherwise. We have a holistic approach, we have a number of touch points with our clients, and fortunately we have a number of revenue streams. We use high quality data and GPS coordinates to find these users We’ve got a good Australian customer base here, so my riding goals aren’t so much events, but more about finding out how to engage with customers more here in Australia. Trained in Programmatic at Mediacom Worldwide, mastered it in Havas and striving for perfection in Maas MG. I’m an avid runner and puppy lover. Ads are placed in the most Melbourne has changed in a huge way since I last lived here, in terms of the sheer numbers of cyclists out on the road. Our mission is to inspire businesses to unlock their potential by using cutting edge marketing The growth of programmatic advertising is being But as far as the similarities go, it’s interesting to go from being in an extremely high performing and professional environment at the top level of a sport, to being in a room with some of the smartest, most ambitious people in a whole different environment was very similar. I love pizza, optimism and there is no place like home. Gerrans out of Tour with broken collarbone Australia's Simon Gerrans is forced to quit the Tour de France on Thursday after breaking his collarbone in a crash. Whereas now nobody waves any more because there’s quite literally thousands of bike riders out on the road everyday. And also they get it: they know cycling, bikes, apparel, holidays, so it’s a business model they understand and that they can have an influence in. We’ve been really fortunate to be able to involve some really high profile cyclists in the business. Gerrans was 23 … Simon Gerrans to join BMC Racing from Orica-Scott. One of the biggest challenges is through the difficulties around travel, is doing everything remotely. Whether that be customers or investors or people wanting to get involved in each location. There are dozens of these groups going out. It was prescient because Simon Gerrans won in Sanremo and Ryder Hesjedal won the Giro. It’s possibly a friendlier race environment than road racing, and there are so many cool events out there, so I’d like to explore those more in time. These are some of the biggest names in cycling, and these are their thoughts in the lead up to the great race to Paris… I do love watching racing. 2021 PREVIEW: SIMON GERRANS. Australian Simon Gerrans pulls clear to win stage 14 of the Giro d'Italia He went clear of Rubens Bertogliati and Francesco Gavazzi on final climb … And that’s what we have at TSC. Mastered Programmatic Advertising at Mediacom Worldwide and Publicis Group while enjoying the pleasures of wine and Prosecco. But I find it difficult to find the time to watch a lot of it now. I got approached less than a week before the ride was due to happen and asked if I would participate in the 334km bike ride with about 13 other guys. People commenting negatively online weren’t expecting a reply on the feed, so when we replied positively it was well received. Simon Gerrans of Australia relied on his power sprint finish to beat Alejandro Valverde and Michal Kwiatkowski and clinch the 100th edition of … They’re doing some really cool bikes - they’re new to TSC but are proving really popular, so a hardtail from them would be cool. campaign runs longer. The skills of leading teams and managing people and getting the most out of a team to achieve a common goal is what I’ve found similar across cycling, working for Goldmans and now at The Service Course. What are you spending your time doing away from cycling? What’s interesting for us here is our racing heritage; Christian and I were teammates, we’ve done the hard yards on the bike and we have a huge amount of respect for the guys and girls out there doing it now. TSC: Simon, first let’s look back - how would you sum up your 2020 in three words? Target consumers based on location, What I’m enjoying spending my time doing is reconnecting with mates. skating, cycling, charity, photography, music, performance, entertainment, travel, products, life! But contrasting to that you look at how well custom bike sales have gone this year, helped by how people are getting so heavily into cycling, and our online store has also gone really well - I think we’re up around 400% on 12 months previous. After a few days of criticisms, which we learned to acknowledge and take on the chin, and then respond to, people really started to enjoy it. It’s a very holistic approach. Catching up and looking ahead with our very own, The Service Course CEO, Mr Simon Gerrans. It only hit me when I got to Nice that I’d never commentated on the road for a race before, and all of a sudden I was commentating for what was probably the single largest English speaking audience on any feed in the biggest bike race of the calendar, as my first crack at it. and cost efficiencies and the ability to measure return on ad ad tobring them back to site to inform, the customers that enter the desired Keenan will be one of the three key voices of the SBS commentary team, along with Bridie O’Donnell in Melbourne and Robbie McEwen, who will be working from the studios in Sydney. Simon Gerrans (born 16 May 1980) is an Australian former professional road bicycle racer, who rode professionally between 2005 and 2018, for the AG2R Prévoyance, Crédit Agricole, Cervélo TestTeam, Team Sky, Orica–Scott and BMC Racing Team squads. I think in the last couple of years I fell out of love with racing a little bit. We approached it in a different way to other commentators and that was really well received by the audience. SIMON Gerrans only started cycling because someone who once wore a Tour de France yellow jersey lent him a bike to help him recover from injury. So you see there are a lot of people paying attention and a lot of people wanting to be involved which is really exciting. You used to wave to everyone who you passed, and the guys you’d be out with on bunch rides on Saturday you were racing on Sunday. So that kind of feedback is great. The gravel scene excites me… I’ve done a little bit of it and I’d like to learn more. You ride out on a weekday morning and you’ll see groups of 30-40 guys, all in a perfect line looking really smart, all in the same kit. I stuck at it for a year, and then I decided to dive back into what I am really passionate about which is combining cycling and business development, and that’s when the opportunity at TSC came along. It’s amazing. Share this A lot of smaller businesses have fallen by the wayside this past 12 months, and elements of what we do definitely have, but in other elements of our business we’ve really prospered, so we’ll be stronger for it I’m sure. I didn’t pay that much attention to the Tour when I was racing it. What’s the most exciting part of The Service Course for you? Oh yeah, I think all the bikes we have available through TSC I look at and think “Oohhh I’d like one of those… haha!”. watched. hoods, cities and countries to only target On a positive note it’s been great to learn the benefits of being dynamic and diverse, and on a bad note it’s obviously had a massive impact on our travel business. What about your off-bike highlight of 2020? It’s been a lot of crisis management and not doing the actual fun things of what TSC is about. James Meadley (SA.com), Gene Bates (UniSA), and Mitch Docker (United Water) counter, also briefly. Mar 12, 2018 - Currently with Orica GreenEDGE http://www.greenedgecycling.com/team/simon-gerrans# http://simongerrans.com/ . It’s come to pretty much a complete standstill. I was fortunate that back then there were many ways to jump across to Europe and make a career, whereas these days it’s extremely tough to get across to Europe and make your way from one stepping stone to the next until you turn professional. He won short stage races, he won Classics, he was 2nd at the Tour and then won the Vuelta. We can create custom audiences that are They also support guys who are at the end of their racing careers as well, and looking for a profession after cycling. For me on a personal level, what really excites me is to keep growing the business to keep delivering those experiences for people. As far as goals, I’m keen to do a couple of events on both road and gravel. Anthony mentioned staying there after the Dauphiné since he'd be unable to return if … People are like ‘we want to be involved in your business’ - a really simple example is when we advertised for a product manager a few months ago, and we were inundated with fantastic CV’s from across the world. Tweets 25 March 2012 == Simon Gerrans ‏ @simongerrans Busy afternoon in front of the TV. Can you tell us more about your Pathways Coordinator role with InForm Racing? spend – making it crucial to be on the pulse of programmatic trends. It was a day of highs and lows and a massive achievement for everyone to get through it. The marketing platform learns as the You can be riding a bike you bought for a couple hundred bucks, or you can buy the most expensive bike there is, but once you’re on the road and pedalling it doesn’t so much matter and we’re all equal. September - commentating the TdF with Anthony. The commentators are Anthony McCrossan and Simon Gerrans. So my off bike highlight was the joy it brought to the family. Thankfully we have a good support network here, for the first time in a long while, to have family around is great. I’m still very busy on the home front but I’m trying to get out on the bike a couple of times a week. the right location. However I didn’t love the competition side of it so much, or being away from the family, or feeling like I wasn’t quite in the same physical condition I had been in previous years. skating, cycling, charity, photography, music, performance, entertainment, travel, products, life! And I don’t think there’s another stretch of road like it anywhere in the world. But I still love watching racing, I’ve got lots of mates in the peloton, and it’s great to check in to see how they’re going. But what it highlighted for me is how important a dynamic and diverse approach is. Look! And I think TSC is a classic example of that. I was really impressed to see him maintain his form on the road, and now he’s winning cross races… it’s incredible. “You could tell the guys were chipping in to help the young guy get started,” Gerrans told VeloNews. So on 20 years of preparation and 2 years of tapering I did the biggest bike ride I’ve ever taken on. If Covid has taught us anything, it’s that you learn to be dynamic and focus on what’s important and prioritise what you spend your time on. I noticed it in the tracking but I didn't hear it mentioned in the race commentary. So I know I’m not alone in that. ethnicity), affinity, interest, real world and For me, I stepped away from the pro peloton in 2018 and stepped into a whole new level of professionalism in a whole different industry in banking by starting my role at Goldman Sachs. I was literally in the commentary booth speechless… and if there’s one place you don’t want to be speechless it’s there. algorithmic and machine learning data. From a business perspective, I think through Covid it’s been very difficult for a lot of sports that have organised events - for example football - so people have been looking for other ways to go out and exercise and that has reintroduced cycling to a whole heap of people, and we’ve seen a massive boom in participation levels with cycling. It’s even more challenging now I’m in a different time zone. Which riders and teams are you most excited about seeing in 2021? online activity data. The motorbike I bought for my 40th this last year, and I bought it in Spain with the intention of us staying in Girona a bit longer, only to have our world turned upside down. We are a boutique media agency specializing in Programmatic Marketing, using a data driven approach, on a local and global scale. For me, teams wise, I’m really looking forward to seeing how the Ineos and Jumbo-Visma battles unfold. As the marketing industry evolves and adapts to an ever-changing Everyone went through a difficult patch on the day, and there were moments of the day when I felt great but there were moments where I thought “oh my god I’m going to start cramping in both legs now” - and there were varying degrees of that with everyone. Simon Gerrans, whose career includes four individual grand tour stage wins, will retire at the end of this season. These will include former British road race champion Brian Smith, two-time Grand Tour stage winner Nico Roche, 2012 Milan-San Remo winner Simon Gerrans and two-time Olympic champion Jo Rowsell-Shand. We chat with cycling commentator Matthew Keenan to chat about the Vuelta, the Giro boss, TDU and plenty more. They call me The Queen. Tour de France 2013, stage five: Live and interactive text commentary for the team time trial on Wednesday, July 3. February - PNS activation weekend at TSC Girona. demographics and interests. Commentating the Tour was an awesome experience. I also hadn’t studied in a long time in a formal way, so to get to the bank and actually have to pass the regulatory exams to trade and sell, was such an interesting process and it was so good to do. It difficult to find the time to watch a lot of people are in. Be really present be a part of, to have family around is great so I’m excited to how! 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